Nearly Two Years. One Vision. This Is OSÉ.
In May 2024, I flew to Istanbul with one goal: to start an activewear brand.
No name. No products. No real plan. Just a vision.
The first few days? Honestly, they felt like a waste of time. Factory after factory. Too many questions. Too much information. I remember thinking, “What am I actually building?”
So I rushed it.
I came up with ON Active, set up the Instagram that night and called my brother, excited to tell him.
His response? “Are you serious? That name already exists. ON.”
Back to square one.
By day five, I still had no name. But something completely unexpected happened. In a factory, thousands of miles from home, I bumped into someone I knew from childhood.
He’d spent more than 35 years in manufacturing and textiles. We connected instantly, and one thing he said stayed with me:
“You need a strong name. It matters.”
Day six brought more factory visits. Then we found the one: a manufacturer working with major global brands, specialising in seamless activewear.
They explained how specialist seamless production is. The machines, the expertise, the fewer manufacturers with the skills to get it right.
That made the decision for me. Seamless only.
But on my last night in Istanbul, the brand still had no name.
Then it clicked.
Only Seamless. OSÉ.
When I discovered that “osé” in French means bold or daring, it felt right. A name born from what we make, with a meaning that captured the courage it took to start.
What followed wasn’t quick.
Months of sampling. Flights back and forth. Refinements, then more refinements. Getting closer, but refusing to call something finished before it was ready.
The final samples were approved in late 2025. Our photoshoot followed in January 2026.
In February 2026, nearly two years after that first flight, OSÉ Active launched.
Sales have been slow. That’s the honest truth. But my belief in what we’ve built hasn’t changed.
Quality over shortcuts. Always.
This is just the beginning.